“Beauty is in the eye of the beer holder.” — Kinky Friedman
By Alex P. Vidal
The bottle, with brand name still slightly attached to it, was carried to evacuation site by Leonardia Justinian-Dayot when she and her family fled to Pavia town, 9.6 kilometers north of Iloilo City, when the Japanese started bombing Iloilo in 1941.
FRIENDS
Ernesto said they were joined by friends and their families when they fled to Pavia, the smallest municipality in area in Iloilo, covering only 2,715 hectares (6,710 acres). “We had no family in Pavia and the ones who provided us with rice, fruits, chickens and eggs were the loyal tenants of our farm,” Ernesto recalled.
Ernesto said his mother kept the beer bottle “intact and untouched” and gave it to him “as a souvenir from the war.” He displayed it in their family bar “for safekeeping and everlasting legacy of history.”
The bottle has the same size of the company’s flagship bottle today that carries eight beer brands from five breweries spread across the country.
“Everything in the bottle is original, including the cap, the design and the liquid content,” Ernesto said.
ASSISTANT
Before World War II erupted, Ernesto said his parents were living in Iloilo City. His father, Luis Roces Dayot, was assistant of then Iloilo Governor Tomas Confesor. They moved temporarily to Pavia when Japanese soldiers started massing their forces in Panay Island. Pavia was officially established in 1848, during the Spanish Colonial Era, by 13 landowners in what used to be a “camping place”, a “settlement place” or an “abandoned place”.
The original company that produced the beer bottle was founded in 1890 in Spain. It has grown into one of the Philippines’ largest business conglomerates with interests in alcoholic and non-alcoholic beverages, food, packaging, power, oil and telecommunications.
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